Overview
This case study highlights how SimplyMedia helped a marketing/agency client accelerate organic growth using a consistent, high-quality HARO link building strategy.
To protect client confidentiality, private identifiers (including the exact domain) have been removed. All metrics below are real and reflect performance tracked via industry-standard SEO tools.
Client Snapshot
- Industry: Marketing / Agency
- Engagement Start: November 2024
- Primary Goal: Increase authority, organic traffic, and visibility in AI-powered search results
Starting Point (November 2024)
At the start of the engagement, the site had a solid foundation but was constrained by limited authority and inconsistent top-tier media mentions.
- Organic Traffic: 4,593
- Domain Rating (DR): 48
- AI Overviews (Ahrefs): 172
SimplyMedia Strategy
Our approach focused on earned media links rather than volume-only outreach.
What We Did
- Secured high-authority HARO placements from trusted publications
- Prioritized relevance + editorial context over generic links
- Built links steadily to maintain a natural growth curve
- Positioned the client as a credible expert source within the marketing niche
Total Links Built
- 401 editorial HARO links
Each link was placed contextually within real articles, contributing both ranking power and brand authority.
Notable Links:
- livescience.com
- indeed.com
- visme.co
- vice.com
- seoptimer.com
- semrush.com
- guidetoiceland.is
- hubspot.com
- forbes.com
- marieclaire.co.uk
- nypost.com
- nasdaq.com
- msn.com
- yahoo.com
- aol.com
- inkl.com
Results (Current)
After sustained link acquisition and authority compounding, the results were significant.
SEO Growth
- Organic Traffic: 14,850 (+223% increase)
- Domain Rating (DR): 58 (+10 DR points)
AI Search Visibility Explosion
- AI Overviews (Ahrefs): 1,955 (+1,036% growth)
This growth reflects increased trust signals picked up by AI-driven search results, a key advantage of authoritative media mentions.
Why This Worked
HARO links are uniquely powerful because they:
- Come from real journalists and publications
- Are difficult for competitors to replicate
- Signal trust, authority, and expertise to both Google and AI search systems
For this client, the combination of relevance, consistency, and authority led to compounding SEO gains rather than short-term spikes.
Key Takeaway
With the right HARO strategy, authority scales traffic.
This case study demonstrates how SimplyMedia helps agencies and brands:
- Increase organic traffic predictably
- Strengthen domain authority
- Capture visibility in AI-powered search features
